Branding Mood Board Template

What you'll learn from this:

Key takeaways include:

1. Sources for imagery and design elements
2. Prompts for your customer avatar
3. Insightful ideas for imagery
4. Complete Canva template to drag and drop images

Brainstorming is a huge part of brand strategy. Save time with a curated list of prompts for your target audience.

With your brand strategy you have worked out who your target audience is. When you create your customer avatar you want to get a feel of their world. This is where a creative mood board comes into action to save you time. 

Here are a few to get you started:

• Find an image of your customer avatar. (Do they wear glasses and a graphic tee? or Do they wear a collared shirt with high-end accessories?)
• Sources images that describe their world. (Where do they work? Do they drink morning coffee (where would that be and what would it look like)? What products do they purchase? How do they get information?)
• Create a library of images and graphic that show your brand identity. You can always edit images to match your colors. 
• Pull it all together in the template. Take a creative license and move images around as you see fit to help showcase your brand vision.