Does this mean you have to be a developer to do A/B testing?
Not at all. There are more than enough tools out there that will help you make the right choices. That being said, it is important to make sure that you’re sending the right amount of traffic to each variation, as a broken implementation could give an inaccurate reading on whether A or B is better. For website page A/B testing, we recommend Thrive for WordPress or ClickFunnels. You can design two pages that have the same URL; 50% of traffic to one option and the other half to the other page. This is a great way to get and see measured results of what you are testing (e.g., red vs. blue Call to Action button). Thrive will automatically set the winner of the page after your test run based on the desired outcome you have set. Whereas ClickFunnels will allow you to duplicate the A/B test again to keep narrowing down your website choices.
A/B testing is an invaluable tool to use in your marketing toolbox and can help you better understand how your audience interacts with your campaigns. It also helps you understand their needs and preferences so you can optimize your campaigns accordingly.
The below tests can also be conducted in A/B tests.
- For example, you might want to try out different variables on your calls-to-action (CTAs) – “Learn More” vs. “Sign Up Today.” The more options you have, the more variables you work with the better chance you’ll have of finding a winner for your campaign.
- Different Hero Images
- Copywriting – Header and Subhead Text
- Colors of Call to Actions
- Font Size
- Fonts
- Amount of space between objects (White Space or visual breathing room)
- The number of images
- Order of website blocks. For example: Should your Reviews be above your Articles?
For short or lengthy campaigns, if you don’t have A/B testing enabled, you are potentially missing out on significant revenue. It is no longer a question about “if,” it’s a question about “how.” With tools such as Click Funnels available to businesses of all sizes, the good news is that setting up A/B testing can be done effortlessly and at a fraction of the cost.
A/B Testing is the practice of creating two or more similar pages, and then showing each page to a specific set of users. It’s a great way to see what’s working and determine which is the best option. You can also A/B test images, ad copy, and website architecture. Whatever you do, putting this into action is worth it. You’ll know what techniques work for your site, and which ones you may need to start ignoring.
Ultimately, the best way to run an A/B test is to have a hypothesis first. If possible, have a reason why Red might be better than Blue or vice versa. Using a program will save you money and time, as you do not need to purchase two individual domains and host them on separate servers. Lastly, if you want the maximum amount of traffic on each version of the experiment, then it is best to send people directly to their respective destinations instead of sending them through a redirect. This will only work if you have control over your analytics, however.
A/B Testing for Email Marketing
A/B testing is an essential part of emails, which are too expensive to just send to all your subscribers. So, you must send out one thing and check if it works better than your original campaign then, after a time, check the results for another version of the campaign, and so on. With email, there’s always an anxiety that the opposite of what you want to happen will occur; that people who subscribed to your emails will unsubscribe as a result. A/B testing helps alleviate these fears by proving that you can deliver content just as engaging and useful as the content other companies provide.
To keep growing and to continue investing in your business, you need to get the most out of every dollar you spend. That’s why it makes sense to do some analysis of your marketing campaigns. Speaking in terms of revenue, A/B testing email campaigns makes perfect sense, even if it may seem like a lot of effort at first.
A/B testing is an easy way to dramatically improve the results of your email marketing campaigns. The data from A/B tests can be unquestionably valuable—no guesswork involved, just hard facts. And with this powerful tool in hand, you can confidently increase the ROI on your email marketing efforts.
A/B testing for email marketing can help you increase engagement, conversions, and email opens, but it’s also important to note that every email campaign is unique. If you’re not familiar with the service you’re using, try experimenting with different headlines, images, content, and calls-to-action. Don’t take their word for it – test it out yourself and improve your open rates – and most importantly, your ROI.
Is A/B Testing Worth it?
There you have it: three of the best A/B testing tools out there to help you experiment your way to better results. You can test CTAs, emails, landing pages, and even entire websites by just creating a few versions that do exactly what you want them to do and making sure they’re split-testing friendly. Go forth, get testing, and see which version brings the most results for your business!
Although sometimes testing multiple versions of the same thing is time-consuming, the results can be invaluable for building the best strategy for your marketing goals. Page or conversion rate optimization (CRO) provides a great opportunity for eCommerce sites to test everything from product copy to graphics, images, and layout. The latter is easier to implement and will come in handy should you choose to A/B test your website. But make sure that your objectives are well articulated and not just “let’s see what works best” because you don’t want to end up running the experiment for too long. Make sure that you keep track of your test results and can accurately make conclusions from it based on actual data and not opinions or biased tendencies.
A/B testing your landing pages is a great way to easily see which designs and messages resonate with your audience. You may be surprised by the results!
